I’Mprove the Future

I’Mprove the Future was the world’s first immersive educational conference. Students from Milan’s top universities came together with industry leaders to exchange stories and opinions. The conference saw students attending as “producers” working on the latest episode of the ITV Late Night Show. Not known to them is that the et reveals itself to be a highly dysfunctional workplace and they’ll need to navigate through hurdles and challenges to make it through the day. Through a series of workshops they were tasked to come up with prompts and questions for an expert panel hosted by journalist Angelo Ruggeri, for this segment a late night tv show set was constructed inside the venue and the panel was encased in a television like format.

Roles
Creative Director
Project Manager

Client
D1 Milano

Year
2022